How do you bring a cryptic crossword to life as a mobile application? This was the ambition of the Unlikely AI team as they embarked on a multi-year and multi-disciplinary project to deliver on their vision. Success depended on assembling the right design, backend technology and mobile application software team. Airsource were up for the app development challenge.
We worked closely with Unlikely AI and their chosen designer to iterate the user experience and build the application out over an 18 month period. Working directly from UI flows produced and in conversation with the customer, Airsource gradually built out the features, which were tested internally and then used for various stages of external user testing. We also worked closely with the chosen backend technology provider, specifying and integrating with the server environment via an agreed API. Extensive custom UI development was required for crossword grid interaction and animation.
The project was successfully delivered and went live on the Appstore in April 2019.
"...it really IS a work of genius."